TUŠ | Knock for Luck

When it comes to sports, luck is too important to be left to chance. That's why TUŠ, the biggest Slovenian retailer and golden sponsor of the Alpine skiing team, created a one-of-a-kind fan totem made of native linden wood and invited fans to knock on it for the luck of the skiers. Ahead of the FIS Alpine Ski World Cup, the linden wood panel, infused with fans' good hopes, was turned into heart-shaped good luck charms that were given to the skiers right before the biggest race of the season.