I branded this channel based on ‘constant change’. When I think of today’s culture and what the 18-30 years of age generation, I think of the constant change in fashion, music, politics, etc. I used the juxtaposition between black and white pictures with illustrations, ‘doodling’ and hand written calligraphy and bold colors. This contrast shows the difference between the old and the new. My design direction is colorful and playful, the choice of colors makes it more edgy. I cut the images in half to directly refer to the term ‘cutting-edge’ and sharp change.
My identity style is composed of three main colors: green, pink and yellow. I chose these colors because they are intense and powerful while still staying pleasing to the eye. The idea was to use playful colors to attract the eye. I then cut out internet-found images in a crafty way to keep the edginess. I modified the fashion images to make the colors of the clothing pop out. I then used sharp cutting in my idents that reveal half of the models one-by-one. This represents the fast and constant change in our everyday culture. The new trends appear quickly. I finished by using doodles to lighten the images while keeping them,once again, playful and colorful. Since our target audience was 18-30 year olds, I wanted to keep it free-spirited, fun and flashy.
I wanted to integrate the 'arrow' symbol since the translation of 'nach' is 'after' or 'next'. I slightly cut the two 'H' letters and got the symbol I was looking for. The logo works perfectly in color and in black and white.
After starting to develop my idents, I decided to add the 'TV' in handwriting afterwards to create something more interesting while the animation, to refer to a TV channel, to make sure people associated the name to a channel. The fact that it is handwritten also refers to the small animations in my idents and on my A2 poster.