We were briefed to brand a new television network, described as the most notorious and innovative youth media network in the world named Gen Z. With a focus on global lifestyle and culture, the network’s original content will slice across the cultural spectrum: food, sex, fashion, music, sports, politics and more.
I based my idents specifically on music, sex and fashion. I wanted them to be experimental and daring with my main focal point being this channel reflects the current generation its aimed at; it's not afraid to push boundaries.