Project Brief: [set by creative advertising company Lucky Generals]
To invent a new carbonated drink, to name it and brand it.
Target market: 45-60 year olds that are in full time work, have a family and like to socialise.
Twist. A lightly carbonated soft drink that puts health at the forefront of the product. All the ingredients are organic and contain properties that make them natural mood boosters.
Born from research was the flavour: Mango and Green Tea lemonade with a twist of Lime. This vibrant combination is not only tasty but also scientifically proven to make your body happy.
Twist products are available in two sizes. 500ml to be had on your own and 1.5L to be shared, and brought out at dinner parties.
The Twist brand promises to keep it simple, using familiar ingredient, ensuring all consumers are left feeling good.