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Project Brief:
[set by creative advertising company Lucky Generals]
To invent a new carbonated drink, to name it and brand it.
Target market: 45-60 year olds that are in full time work, have a family and like to socialise.

Twist. A lightly carbonated soft drink that puts health at the forefront of the product. All the ingredients are organic and contain properties that make them natural mood boosters.
Born from research was the flavour: Mango and Green Tea lemonade with a twist of Lime. This vibrant combination is not only tasty but also scientifically proven to make your body happy.
Twist products are available in two sizes. 500ml to be had on your own and 1.5L to be shared, and brought out at dinner parties.
The Twist brand promises to keep it simple, using familiar ingredient, ensuring all consumers are left feeling good.
In the design process I developed the Twist logo through the idea of wanting to make people twist the bottle. I think its simplicity is entertaining and works well on a supermarket shelf, enticing the buyer to engage with the bottle.
The colours on the bottle are inspired by a project done by Raw Colour called Solids & Strokes. I decided to identify my ingredients through block colours. I feel the final outcome works well as it doesn’t make the drink look tacky or cheap; associated with bad quality. It adds a sense of fun whilst maintaining class.
The Label design was inspired by medical documents to automatically allow the consumer to subconsciously think it’s a trustworthy health conscious drink. Also, as part of the design I wanted it to be simple and friendly and therefore it only talks about the ingredients. It mentions a fact and benefit of what's in the drink before getting to the fine print.

Project Tags

  • Branding
  • Drink
  • label
  • design
  • typography
  • Colourful
  • block colours
  • interactive print

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