I've been given a text about creativity by Gertrud Hoehler which I should stage in a creative way. She writes about problem sensitivity as a special ability which creatives have. In her opinion, they recognize insufficiencies in a unique way and have a strong desire to find solutions.
There seems to be a strange lack of willingness today, to read and dive into long pieces of hard text, so it didn't make sense for me to just stage it in a book no one would read. In the same run, senseless information on the products we use everyday is forced upon us.
My aim was to put meaningful information on those products we spend some time with empty minds (such as cereals packaging, sandwich paper or wine), subtly sneaking education into people's lives who love beautiful products.