A JKR competition brief to create a new brand for urban beekeepers.
URBAN BEEKEEPING RELIGION (UBR) is a brand that understands how important bees are to our ecosystem. This being so, UBR worships bees and give thanks to them.
The brand plays with language and visuals related to religion to create a sense of purity and sacredness. For which I created a bespoke typeface influenced by stained glass windows to enhance this play on imagery.