UBS Wealth Management approached us to create an unforgettable end-to-end experience for their most valued clients invited to the 2014 Word Cup. They wanted to build anticipation and excitement through a Save the Date and Invitation you couldn’t ignore with a lasting desk presence.
We took the scale, skill and passion of World Cup football and married it with the colour and dynamism of Brasil. The ephemeral essence of this experience was captured through the movement and traces of a football as it traverses across the pitch.
The guests were taken on a visual journey across multiple touch-points; starting with an abstract representation of the event identity through the gold foiling of the Save the Date. This then progressed to an explosion of colour and the final revelation upon opening the Invitation.