The challenge was raise awareness that forensic science is underfunded and how this can lead to misinterpretation of evidence and wrongful convictions. By helping to raise £1m for a new forensic science laboratory at UCL, to ensure DNA evidence is correctly analysed and interpreted in the future.
£300k of donated media space - including press, outdoor, social, digital and cinema.
Combined press readership through donated media: 10,000+
Donated space on Twitter: 48,990 Impressions, 23,902 views of the digital creative execution