UD Trucks - Quester Launch

60 meters wide projection mapping show revealing the brand new Quester trucks. When asked to help launch the new UD Trucks range Quester we decided to visualize the strength and the dependability that is associated with the UD brand. A 60 meter wide projection full of stunning visuals made the spirit of UD Trucks come to life. Electrified long distance runners broken into strands of light flowing through a razor sharp urban landscape. Together with a dramatic soundtrack and perfectly timed lighting it became the perfect backdrop to the hero of the day: the brand new Quester truck. The launch of the Quester range took place in Bangkok and featured keynote speeches, physical exploration stations and the UD4D Experience, making the unveiling an unforgettable day for clients, employees and the world media. Tech spec: 28x5m walls with projection mapped city boxes. 8 x 20k Lumen HD Projectors Synchronized mechanical reveal of city boxes to reveal the UD Quester truck. Client: UD Trucks/Volvo Group Agency: Valentin & Byhr Production Company: Obscura Digital Executive Producer: Fredrik Bergström Creative Director: Fredrik Forrest Technical Director: Niklas Lundbäck Creative: Emil Rydberg CG/Animation: Important Looking Pirates Producer: Maja Lobas VFX Supervisor: Yafei Wu 3D Artists: Daniel Rådén, Bobo Skipper, Max Erlandsson, Elin Lavén, Saleh Najib 2D Artists: Jens Tenland, Niklas Nyqvist DP: Simon Rudholm Motion Capture: Imagination Studios Music: Per Störby-Jutbring Music (BTS): Yushichi Sound design: Red Pipe Build: Space Productions Projections & Rigging: Trio AV

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Fredrik Forrest
Creative Director