UEFA Europa League
UEFA Europa League speaks football. So do our fans. But coming from a serious, and maybe too branded background, the big challenge was to speak football as our audience, the youngster football fans, do.
We aimed to create a piece of content in a way that was engaging and exciting to our core audience. A fresh approach to football videos that stood out from the ones out there. With fun, playful, bite-size content that brought out the swagger in the UEL speaking to our audience in the most authentic way possible.This direction allowed us to share our series with a unique tone of voice, the UEL tone of voice, but always having in consideration the tone of voice our viewers are prone to consume when is about football