UGG CREATIVE

Print, digital and social campaign that created awareness of the UGG brand for it's 35th anniversary. This included a magazine profiling their Creative Council to align with a US campaign. The council was made up of stars of fashion, food and music who tweeted about the campaign from the shoot day onwards. Inserted into HARPERS, ELLE and Glamour magazine strengthening the brand through content and engaging conversation through video and blogs. SEE MORE AT SALLYROEBUCK.COM