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Ugly Fruit | Sustainable Packaging Brand

  • Lisa Drake

In the UK over 4.5 million tones of fruits and vegetables are thrown away each year just because their aesthetic appearance, being wonky or bruised, but all this produce is still fresh and edible. Ugly Fruit is a jam business that uses all unwanted produces from local farmers and supermarkets, at a lower cost price, to make delicious jam. Ugly Fruit also has a low carbon producing system, that allows you to refill your jars with jam pouches, or by visiting your local zero waste shop you can fill up by tap! As consumers are beginning to wake to the growing awareness of environmental impact of plastic packaging, it is important to we look at designing for sustainable and a zero waste future. Entry for Dragon Rouge Firestarters 2020 - 'Sustainable Everyday'

Refills save money and offer sustainability advantages as well. It’s a lot less expensive to provide products in refill pouches than it is to produce primary packaging, in this case jam jars. By Ugly Fruit using refill pouch could saves 80% of the plastic, water and energy needed to produce primary packaging. Ugly Fruit jam refills can be found in supermarkets as well as in Zero Waste shops. People are more aware of environmental impact of plastic packaging, so its import designing for sustainable.
In zero waste shops you will be able to find large tap refill boxes, so you can fill up any spare jars you may have. By using zero waste shops to refill consumers Ugly Fruit jam can have huge benefits on the environment. Reducing, reusing and recycling can be a keypart of a climate change strategy to reduce our greenhouse gas emissions.

This produce allows consumers to start rethinking about the way they are shopping for their everyday products.
The Ugly Fruit website is focused on consumer education and material innovation surrounding packaging design, as well as showing what Ugly Fruit is all about. This extends the brand from not just making jam, but being able to help contribute to a more sustainable way of everyday life.

This space will also help in recruting local farmers and supermarkets to work with Ugly Fruit, at a lower cost to which they would normally sell their frutis and vegetables, in selling their unwanted ‘ugly’ produce. Therefore reducing wastage costs and helping support local farms by contributing to an efficient harvest without losses.
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