UI Design for amapur

When I rebranded amapur and its new dietary product range, I aimed to capture the kind of happiness people experience when they feel good about themselves and their bodies. To do so, I created a variety of playful, user-friendly landing pages which encouraged the user to become more familiar with the brand. I achieved this by demonstrating amapur‘s philosophy with tips and tricks designed to help people improve their diet in a positive way. After customers purchased products from the site, their journey with us would continue via e-mail marketing and online magazines which we designed to maintain their relationship with our brand, encouraging more interactions in the future.