The following project is a Dezeen contest entry. Full details for the competition can be found here.
The National Bouquet: A New Symbol for Britain
The National Bouquet is a symbol of unification, designed to represent this new beginning for the people of Britain. The symbol features the national flowers of Scotland, Northern Ireland, England, and Wales — A representation of the nation’s united diversity, and a welcoming, forward-looking outlook for its future.
Flowers were chosen as they're an object of the people, rather than that of the government — And, like our nation, they have to be cared for to ensure a healthy future.
The National Bouquet is also a symbol for spring; A time of renewal, and a historic marker for this time of redefinition by its peoples.
As a nod back to Britain’s history, the cover is set in Royal Blue. The front cover features The National Bouquet, paired with a classic approach to layout and typography. The back-side features an emboss of The Royal Coat of Arms, alongside a mention to the nation’s position within The Commonwealth.
All headline typography is set in Domaine — A contemporary typeface that takes influence on traditional letterforms victorian letterforms. These classical headlines are reinforced by body copy set in Gill Sans, a traditionally British typeface.
Visa pages celebrate Britain's diverse culture — Featuring british icons & imagery that pay homage to the nation's diversity & contributing cultural influences.
This spread features Albertus, a typeface that’s inherent to english visual culture through its use in street signage and monuments; Designed by Berthold Wolpe (a German typographer), and named after Albertus Magnus (a German Philosopher).