UK SAYS NO MORE - FILMS AND SOCIAL MEDIA

  • Mark Blaylock

1 in 4 women and 1 in 6 men will experience domestic violence during their lifetime.
Whilst there are many things we might not be able to end in our lifetime, domestic violence and sexual assault certainly should be something we can bring to a halt.
This campaign helped to start this process.
8M viewers with national coverage from Good Morning TV to BBC Radio.
#BreakTheSilence
#BreakTheSilence engaged the UK with a series of films from celebrities that encouraged victims to come forward and tell abusers that we’ve had enough and that it stops here and now.
The integrated campaign came to life across the country through OOH, radio, TV, print, digital and social.

Companies

  • MONK London logo

    MONK London

    • Advertising