Uk Sport Project- Synchro Swimming Promotion For Children

  • Dan Hollyoake
Project campaign to encourage children to learn and join local synchronised swimming clubs. The deliverables for this project had to appeal to the younger audience while making parents/guardians aware of the sport. The result was a fun thematic outcome of multi-coloured swimming floats, with a back cover cavity which contains a folded brochure. Imagery is kept simple, with 3 main elements relating to synchronised swimming. A simple to use app was also developed. In order for the younger children to understand, I named the campaign Water Dancing.

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