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Unconventional Marketing project

Project related to the course of Economics and Management for Cultural Heritage and Performing Arts of Bachelor in Economics and Management of Cultural Heritage and Entertainment, Università Cattolica del Sacro Cuore (Milano). The purpose of the project is to develop a communication plan that includes a non-conventional marketing operation: an installation project in a public place, replicable in other countries, with the ultimate goal of driving social users (increasing the number of followers on Instagram and Facebook) through the visibility generated by our installations.

According to us, the artists could expand its follow-up and increase its reputation through the establishment of collaborations with national and international non-profit organizations; relying on their visibility it could be possible to promote some fundraising campaigns to support their activities. The artists would provide installations, modified to money-boxes, to collect the donations of all those who would come across the invasions. Each organization and oroject would be associated with a different animal to customize each project. Through these partnerships the art group would gain great visibility during the initiatives promoted by organizations and could draw on their follow up on social networks to increase their own and get a wider audience to learn about their work.
The project was selected by the artists among the final three.

Project Tags

  • Art
  • contemporary art
  • installation
  • marketing

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