Uniform Wares - 40% Conversion Rate Increase

  • Jamie Davidson [Dazze Studio]

Uniform Wares creates watches that embody character and distinction through intelligent design, not branding.

Dazze had the pleasure of working with Uniform Wares, tasked to increase conversion and revenue during Black Friday and the Christmas period.

We focused on optimising the basket and checkout pages, redesigning them both. Simplified the basket page and introduced a one-page-checkout, replacing a sluggish 5 page process.

From 21st Nov, 2019 to 10th Jan, 2020 we increased conversion by +40%, increased the amount of transactions by +12% with revenue increasing by +14% compared to the same period the previous year.