Global digital brand guidelines for Unilever. After a fresh new identity by Bruce Mau Design, we were then tasked with bringing the identity to life in digital channels.
We developed guidelines and toolkits for both internal and external channels.
The guidelines and toolkits allowed external agencies to build websites and incorporate digital elements into their designs. We began creating this solid, yet flexible, set of guidelines which have been helping Unilevers' external agencies to produce high quality work to help humanise the Unilever identity.
My roles: Art director, Lead designer