The 50-year anniversary of Omo, the most important brand of Unilever in Brazil, was to be celebrated in style in a memorable event. Only the main owners and representatives of the country's leading retail chains were invited to live a true experience of Omo history and all other Unilever brands. The experienced was lived throughout theatrical representations and a projection show which was made in a scenario of 360 degrees, built within its factory in Indaiatuba (a small city in Brazil),