Started very recently, @unilifting is an instagram account designed to be something for university students to follow and gain knowledge from to further their fitness journey, Still in the alpha stages, I have been unable to fully explore the possibilities of this project, as I have not been in a conducive environment to do so, nor have I had access to adequate funding to put out the quality of content that I envision. It is a good start, and I have received a good level of engagement through the account.