Always with quality and warmth
We created a completely new identity for Union Hand-Roasted Coffee, to reflect the outstanding quality of their speciality, direct-trade coffee.
We evolved the brand through clever use of materials, textures and typography while retaining some key brand heritage. We also introduced a market-changing way of objectively grading your coffee experience.
From pack to pot, we designed a consistent brand journey, expressing Union’s discerning yet welcoming values.