Uniqlo, Nippon Omiyage

  • Lee Basford
We were asked by UNIQLO to create six designs for their Nippon-Omiyage T-shirt lineup, the first in the series were Tokyo, Ginza and Kobe, all using handmade typography and a connection to the location itself. The second set of designs were based less on places with the first two focusing on things that the Japanese love, Onsen (hot springs) and Sakana (fish). The third was a typographic design made from animal onomatopoeia written in katakana.