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Unite Festival

In this project, my client National Rail were looking to run a campaign to improve the brands image, whilst encouraging young professionals and students to travel via public transport.
My suggestion was to run a four part series of electronic dance music festivals, set in four iconic musical cities, each city related to a different sub genre of dance music and the event would both educate and celebrate this.
Tickets to these events could only be purchased as a dual entry and travel ticket, meaning the only way to attend would be travel via rail. I named the event Unite, as not only does dance music unite people but so does the National Rail, I then based my creatives on the rail network, using the shapes to create individual dance like gures for each city.

Project Tags

  • Graphic Design
  • Illustration
  • Festival
  • Music
  • print
  • Print Design
  • typography
  • branding
  • logo design
  • city

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