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University starter-kit

THE OFFICIAL FRESHMEN GUIDE is a starter-kit thought for students who get admitted at the Institute Of Design Berlin, a private university for communication design. It is a welcome gift and contains a number of useful items like a sketchbook, a sketch pencil, a rubber, a usb-stick and a tin of mint pastilles. The main element of the package is a little booklet with essential information about the university meant to explain its rules and guidelines, and guide the student through his or her first days. For those who are new to Berlin, the guide will be useful to get design related tips and information about the city.
I developed the name and the visual concept based on the typical college look of American Universities. The Freshmen identity is an addition to the visual style of IN.D, based on its usual colors and fonts.

Project Tags

  • Starter-kit
  • Branding
  • Promotion
  • Package

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