"Trusting the September issues, bags will be overwhelmingly ladylike come Autumn. Think clutch, not carpet bag: the appeal of orderly shape and structure has seen fashion renew its vowels with geometric shapes." - on AW17 bag trends
"A showy swirl of paisley patterns, glittery pastels and bondage cut-outs, LAZOSCHMIDL’s collection instantly departed from the Scandi brands’ signature spare aesthetic." - on LAZOSCHMIDL SS18
"Welcome to FAUX, an animal-free oasis providing an alternative to the leather fashion default. Explore a curated edit of pieces from emerging brands and established luxury acts opting out of animal materials and challenging the perception of leather-free fashion." - final major project, London College of Fashion 2016
"To Bourgeois Boheme, synthetic is not a dirty word. Quite the opposite, the artisan footwear label sheds positive light on man-made materials, pointing at qualities that lend them well to the sustainable realm." - Bourgeois Boheme press pitch AW17


Ada Kallgren

  • Message
  • Freelance Fashion Copywriter

Project Tags

  • fashion copywriting