"Up North" is a quarterly lifestyle magazine of unhurried time, celebrating creativity, imperfection and the little pleasures in life. Naming - Up North - is inspired in hygge (Danish concept of creating a warm atmosphere and enjoying the good things in life with good people) and as a suggestion of the direction. Visual identity was made as playful minimalism. See more: https://santavinklere.com/editorial-design-typography-brand-boutique/ Type of work: University assignment Year: 2019