Upstyler.co.uk
The challenge was to create a desirable, exciting and flexible online brand that could compete with the rest of the high street. Working with a developer to realise the concept from sketches, wire frames and prototype to full merchant site. The website was accompanied by a printed newspaper distributed around London's cafes and boutiques. There was a pop up launch event for each new publication.
Launched in October 2010 it made a big impact with the fashion press and bloggers, recruiting followers and increasing buyers from the site month on month.
‘A one stop shop for the way we really dress’ The Telegraph