Urban Decay - Pretty Different

Pretty Different is the new messaging of US makeup brand Urban Decay. As a cruelty-free, high performance makeup market leader, the new Pretty Different campaign means that everyone is included and that their makeup is for all. I was commissioned to customise faux-leather jackets for the full Pro Artists team for them to wear on beauty counters across the country. Working with the client we landed on a monochromatic colour palette and I used laser-cut stencil to transfer the image onto the jackets before handfinished them.