URBAN FUTURISM

  • Ruth Obediah

On the surface, my project is simply a playful exploration on the endless possibilities the futuristic aesthetic provides for high quality streetwear design. However, my work is embedded with a deeper yearning to reimagine the black identity. For so long black people have not been represented enough in the creative media and when represented, they are often portrayed in an unrealistic, sometimes brutal monolithic light that dulls the perceived black experience.My aim is to use my project to ignite our society’s imagination with much more positive and diverse images of Afrocentricity in the fashion and creative industries.This is a high end bespoke collection created with care and dedication to please our Streetwear lovers who want to splash out a little more to stand out and look bold on the streets of this world.Welcome to Urban futurism...