URBAN ROOTS x Your Brand Is Your Asset (Commercial)

This is an online commercial I shot, directed & edited for an urban clothing brand called Urban Roots. My contribution involved coming up with the idea and pitching it to the client. The onscreen talent was sourced by the client and I was happy to work with and direct them in each scene we shot. I also edited the commercial using Adobe Premiere Pro. This includes the colour grading and sound design.

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Video Editor & Producer