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Urbed is an urban design co-operative based in Manchester's Northern Quarter. Urbed are unusual in that their reports do not have to conform to the brand identity - each one has a unique graphical style developed for the place and the project, they also reflect the employees own unique design and graphical sensibilities. These documents sit within a overall consistent brand identity which applies to their website, business cards etc. It is this overall brand identity that I wanted to refresh and the project provided me with a unique opportunity to develop an brand identity that would be simple enough to allow room for individual expression, whilst still offering a professional appearance.

Project Tags

  • brand identity
  • Logo
  • typography

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