A brand encouraging people to make instead of buy their clothes by providing contemporary dress patterns, fabrics and haberdashery. The identity extends from the importance of the customer's personalisation, expression and creativity so I designed a versatile motif that changes in accordance to the individual. The website allows users to build virtual designs through interactivity and skeuomorphism, mimicking the tactile process of shopping for and making clothes. The website also functions as a network where people can show off their designs, ask questions and learn from each other.