URSO – Branding for Industrial Fire Solutions

Visual identity created for URSO, a Brazilian company specialising in emergency fire response for factories and industrial plants. The brand needed to be bold, instantly recognisable and highly visible, especially in high-risk environments where every second matters. The name "URSO" means bear in Portuguese — a direct nod to the classic forest ranger bear, as requested by the client, evoking a sense of vigilance, strength, and protection. The project covered logo creation and visual applications across uniforms, safety gear, vehicles, stickers, and digital platforms, including the upcoming website.