Insight
Jeep is a brand of American cars owned by Fiat Chrysler. Production started in 1941 for the military, making them the oldest four-wheel drive mass-production vehicles. My task was to create a visually stunning website which was easy to navigate, informative, strong in heritage and unmistakably ‘Jeep’.
Idea
The creative proposition was 'Jeep can open up a Brave New World'. Why? In Jeep, nature, man and machine combine gloriously to give drivers the ultimate off-road driving experience. The seasons, weather and contextual camouflage supported the visuals of the site to create a rich and impactful look and feel.
Impact
The work was well received with immediate sign-off. My highly creative approach provided Jeep with a look and feel that inspired consequent integrated campaigns. The site was live for 3 years.