UXfolio | Website redesign | 2024
This B2C SaaS redesign aimed to enhance user engagement and increase conversions by aligning the platform with the needs of UX/UI designers creating their portfolios.
Role: Lead UX/UI Designer (design, planning, research, and interviews)
Goal: Modernize branding and improve conversion rates through a cohesive redesign.
Deliverables: Website redesign + rebranding
Team: 1 UX Designer, 1 Project Lead, 1 Developer
Tools & Methods: Figma, Branding workshops, Stakeholder interviews, Responsive design, Prototypes
Timeline: December 2023 - March 2024 (13 weeks)
Constraints: Balancing brand refresh with maintaining familiarity for existing users.
