PG Tips were official sponsors of V Festival 2015. This acted as the launch of PG Tips' new campaign 'Keep It Tea' which targeted a younger audience with a strong presence at the festival, with 137,000 cuppas served and 133,000 sample packs handed out and live social media showing Monkey's escapades over the weekend. Biggest of all, Monkey featured on the main stages of both Chelmsford and Staffordshire, playing on the screens between the artists. He made sure the Festival goers remembered to 'keep it tea', either by pointing out those ridiculous moments we can all recognise from going to festivals or by getting his comeuppance when doing it himself.