About
V&YOU is a young wellness brand that provides hemp-origin CBD and nicotine-based products for the UK and European markets. Their mission is to provide a range of products to perfectly complement their audiences' changing states of mind.
Process
Following a branding consultation and persona creation exercise, we uncovered a major influence on V&YOU's target audience that wasn't properly addressed in the current market - that of personalising how we feel on a daily basis. Many of the company's competitors offer products to make you feel a certain way, but there was great potential for broadening this horizon - helping customers to "find their own vibe."
Results
Working alongside the Head of Sales and the Business Manager, I honed the copy for the vibes - creating distinct voices and tones for the four archetypes in haiku-like messaging (Chill, Calm, Boost, Focus). This informed and permeated the SEO-ready copy throughout the website and product packaging - creating a consistent and seamless brand that speaks to its audience's unique identities and states of mind.
V&YOU were delighted with the finished branding and copy. We are now working together on developing a content strategy to boost SEO and build the brand into the UK's number one provider of wellness products.
