Valentine's campaign for Coddies 2021

In my Ukrainian (even ussr) childhood bubble gums were a big thing, and gum folders were a currency. I was inspired by the folders from "love is..." gum. I don't know if it was any memorable for my friends from the UK or the US. Anyway, I think that the reference is so obvious, that it's a tribute. I developed the concept and executed the shot myself. We were in the middle of the lockdown, so I had to make the setup and shoot myself. A funny time cutting all these sceneries