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Valentine's Day on Eurostar

A promotional product created for Valentine's day on Eurostar. These nibble selection boxes would be given to customers travelling via Eurostar on Valentine's Day.

Eurostar is sponsered by the company Global Cool, which is a not-for-profit organisation. Eurostar supports Traincation which is a section within Global Cool encouraging people to utilise the train rather than take the plane for short haul travel needs. Taking the train is a lot more eco-freindly and relaxed form of transport for these short journeys. Given that Eurostar have reduced their CO2 emissions by more than quarter just shows that this form of travel is eco-friendly.
The shape and aesthetic was influenced by the Global Cool logo and the tear drop shapes, when two were combined it created a heart shape to link with Valentines Day.

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