Valja

A campaign utilising the IKEA brand and experience to provoke discussion and thought around organ donation. Max & Keira's Law coming into play in Spring 2020 it felt appropriate to elevate Live Life Give Life's message through the life brand of IKEA. According to Live Life Give Life, 80% of people have not told their loved ones about their organ donation decisions, whatever that may be. Just under half of possible donations do not happen because the family does not know their loved ones' wishes. Vital, viable organs are missed due to this lack of conversation.