Value Retail specialises exclusively in the creation and operation of high-end outlet shopping villages across Europe and China.
Building on two years of on-going collaboration, in 2016 Splash was selected as Value Retail’s creative production partner to deliver their Summer campaign.Splash’s creative took an initial concept idea and delivered a cross channel idea & toolkit within 4-weeks. The key objective was to provide an easy usable suite of assets being very versatile covering print, digital and social channels across 9 European villages.
The overall production covered a tight knit team that shot 12 bespoke luxury executions, time-lapses and animations over a 3-day period. To ensure the delivery of the tight deadline, Loupe our high end retouching subsidiary was onsite during the shoot to make everything seamless.