Vans: Off The Wall
I led the editorial of the Vans European partnership in 2018. It was spread across four seasons, celebrating creative expression from across the worlds of art, sport, music and photography.
— AT A GLANCE —
European Huck partnership over 4 months
20 Million Unique Reach from 38 Million impressions
5 Million Video Views with 38% completion rate
4 original Huck documentaries, 12 articles and events.
285k+ reads with a 3 minute average read time.
Seeding through local media partners
12% brand uplift