Vegums | Re-branding Plant-based Mutlivitamin Gummies

  • Jo Crossley

Pursuing a vegan or plant-based diet can result in vitamin and mineral deficiencies. This leads to the potential for serious health problems. To make things worse, the current vitamin market is saturated and confusing for consumers, not to mention tired and old-fashioned. The solution: a one-a-day, plant-based multivitamin gummy, backed by pharmacological expertise and research that contains all the necessary vitamins and minerals to support a healthy vegan diet. The branding cuts through the noise of the health and wellness space to deliver a simple, nostalgic experience. BRANDING & VISUAL IDENTITY, PACKAGING, WEB DESIGN, 3D DESIGN & UX/UI