Ventsys – Identity
Software vendor Ventsys required a new brand identity along with a redesigned website to help promote their ventilation hygiene app service.
Ventsys is a software service provider specialising in software solutions for the ventilation hygiene industry. Their main service is the Ventsys app, which provides a complete digital paperwork solution for ventilation hygiene specialists to digitise and automate job paperwork.
Although the app had been developed internally for an industry leader and extensively field tested prior to public launch, the service had not previously been publicly promoted until 2020. The company therefore required a strong identity system and marketing website in order to effectively promote their services to new customers.
During the app’s internal development, a basic logo based on a checkmark was used along with key colours of orange and dark grey. Both myself and the client felt that the checkmark worked well as a symbol that communicates the app’s main benefit of automating paperwork, so the initial concepts focused on developing this idea.
The final logo was an evolution of the previous logo, taking the concept of a checkmark and developing it further into a symbol that also paid reference to the square ductwork systems that the ventilation hygiene industry revolves around. The checkmark icon was designed to be useable both as part of the logotype as well as standalone for the main app icon.
Space Grotesk was chosen to use as the main type family across the branding system due to its strong geometric properties that meshed well with the logo, while still having the legibility and flexibility required to be used in various different contexts. The existing branding colours of bright orange and dark grey were retained, complemented with a secondary accent colour of royal blue to add contrast and variety.
The marketing website represented the new branding system’s first major application, pulling together all of the key elements of the branding. It was designed to immediately guide potential customers to the key benefits of adding the Ventsys app to their company’s workflow, and make it easy to then commit to signing up for the free trial or making contact to engage further.
