Ventura Projects – Fuorisalone 2018
Client: Organisation in Design During Fuorisalone Milano 2018 Ventura Projects presented design products in four different locations. Three of them were part of Ventura Future and the fourth one, set in the characteristic arches under Milan Central Station, hosted site-specific installations for Ventura Centrale. The video production was completely conceived, shot (with a GH5, across three days) and edited by me, and consisted of three parts. The first video, which was the main deliverable, is a movie shot in the style of an obs/factual documentary for just Ventura Centrale.
The second video is a promo for the whole Ventura Projects that mixes footage from all locations.
The third one, finally, is part of an experimental social media production. The challenge was to cover the three locations of Ventura Future with just an iPhone 6s and an iPad Pro. Using FilmicPro for filming and LumaFusion to edit directly on iPad, in 8 hours I have managed to shoot, edit and deliver in real-time directly on Facebook 3 videos of 2-3 minutes each, complete with interviews, graphics, logo, music and b-rolls.
