Versante Sud is an italian publishing specialized on mountain sports (freeclimbing, mountaineering, snow/ice, hiking, mountainbike). It is the reference point in the panorama of guide-books and sporting events and they asked for a brand image that would represent this status, in a friendly way.
The values to communicate are: accuracy, precision, reliability, safety. These concepts are communicated through the visual part (logo, as a sign).
The promise is: pleasure, sport, young, playful/anti-heroic, and it is transmitted through the communicational part (logotype).
The result is a well-delineated and assertive image, friendly, open (no boundaries) and colloquial. A fresh and modern image, flexible and applicable to different contests and layouts.