Very.co.uk Christmas Ad Campaign

  • Lucy Hutchinson

Working on experiential, social media and PR activity, we premiered the Very.co.uk Christmas advert with an event for the general public, media, influencers and customers alike. This involved transforming the façade of London’s County Hall into a 60-foot wide projection of the animated advert, complete with a countdown moment initiated by TV presenter and Strictly Come Dancing contestant Laura Whitmore. The Coca-Cola London Eye was also in on the action, turning a pink hue in line with Very’s brand colours to mark the occasion. Earlier in the day, we managed a 100-strong army of gift givers who took to the streets of London to delight passers-by with surprise presents, including popular high-tech gadgets, designer perfumes, jewellery and luxury cosmetics. Each box contained two gifts, one for them to keep and one to give to a loved one – linking with Very’s festive campaign messaging to ‘Get more out of giving. Get more out of every day’. At 9pm Laura Whitmore, a parade of 100 gift-givers holding over 500 illuminated heartshaped balloons and glowing gift boxes joined hundreds of passer-by to line London’s Westminster Bridge and watch the large scale screening.