Join The–Dots

Tag yourself in this project

The project owner will need to approve that you worked on “VIA Active Living” before we add you as a collaborator.

VIA Active Living

Pushing the boundaries of high-performance athletic apparel.

The future of athleisure isn’t being decided by the top sportswear brands. It’s being designed by alumni from the London College of Fashion, developing a line of high-performance athletic apparel that delivers uncompromising performance for an emerging tribe – the business professional who take their fitness regimen as seriously as their day job.
Designing the future of athleisure isn’t easy. And managing a startup is even harder. Which is why VIA™ enlisted the help of Avenue Studios to bring its vision to market.
The challenge? To design a brand identity with a competitive edge worthy of its intended wearer.
Read more about the process behind the work: http://www.industryavenue.co.uk/work/via-active-living/

Project Team

Caroline McQueen

  • Message

Join our Pro Plan to message Caroline

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Brand Consultant & Creative Director at Industry Avenue
  •  

Project Tags

  • brand identity

Share your new project