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VIA Active Living

Pushing the boundaries of high-performance athletic apparel.

The future of athleisure isn’t being decided by the top sportswear brands. It’s being designed by alumni from the London College of Fashion, developing a line of high-performance athletic apparel that delivers uncompromising performance for an emerging tribe – the business professional who take their fitness regimen as seriously as their day job.
Designing the future of athleisure isn’t easy. And managing a startup is even harder. Which is why VIA™ enlisted the help of Avenue Studios to bring its vision to market.
The challenge? To design a brand identity with a competitive edge worthy of its intended wearer.
Read more about the process behind the work:

Project Team

Caroline McQueen

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  • Brand Consultant & Creative Director at Industry Avenue

Project Tags

  • brand identity

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