jelly's award-winning art and motion studio, Plenty, have created a series of superb animations for American mass media giants, Viacom.
The eight animations, which were created to celebrate the start of spring in New York, are an exciting and refreshing new addition to Plenty’s already impressive show reel. Executive Producer, Inés Palmas says, “It’s very different from everything we have done lately and it brings a fresh air to the studio.”
Based on New York City landscapes, the team designed and animated 2d characters which were then mapped over real urban backgrounds. The different characters engage in everyday situations during the colourful spring and summer season, when the streets are bustling with renewed spirits, the flowers are all in bloom, and the Central Park Lake glistens in the sun.